Donate Life is making 2012 the year for bold and important progress in the land of organ and tissue donation.
We were all excited when, back in October, it was announced that 100 million Americans (about 42% of the population) are currently registered to be organ and tissue donors. Coming right on the heels of that is the announcement of the goal for this year: 20 million new organ and tissue donors registered this year.
Donate Life America, the national organization promoting organ, eye and tissue donation in the United States, is launching this bold new initiative, “20 Million in 2012.” The initiative focuses on radically increasing the number of people registered on state donor registries.
This official launch of the campaign comes on the heels of its announcement during the Tournament of Roses Parade in Pasadena, CA, where every year since 2004 it has sponsored the Donate Life float. This year’s float again featured inspirational stories of organ donors and their families, a tradition that the “20 million in 2012” campaign will continue throughout 2012 as it features powerful stories of those affected by organ, eye and tissue donation.
“In 2012 we are making a bold statement about our commitment to save more lives,” says David Fleming, President and CEO of Donate Life America. “With the majority of individuals in the United States wishing to be organ, eye and tissue donors, the biggest challenge to meeting our goal of 20 million will be getting people to take action and register today as an organ, eye and tissue donor at DonateLifeAmerica.org.
Donate Life is planning four national campaign efforts in 2012 to increase donor awareness and registration– the Donate Life Flash Mob on March 24, Donate Life Blue and Green Virtual Fashion Show on April 20, Donate Life Champions in Fall 2012 and Donate Life Linking Hands for Life all year long. As we learn more about these events, we will share them here with you.
If each of us takes just a moment to share the power of organ and tissue donor to just a few people, making this goal will be made easier and countless lives will be saved or made better because of your efforts.
A full copy of the Donate Life press release for 20 Million in 2012 can be found here.
